inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">實(shí)操第YI步:本地推計(jì)劃搭建inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap;">ZUI佳時間
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">短視頻:(包括短視頻帶貨和短視頻引流的直播間)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1、要求素材數(shù)量多個，內(nèi)容要帶有門店的 poi，保證商品套餐和你投的目標(biāo)是匹配的。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2、人工審核一般 2-4 小時，時長不固定
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3、比較容易出現(xiàn)審核問題，修改復(fù)審時間長且不可控
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">二、直播端(直播間的實(shí)時畫面)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1，因?yàn)樗夭氖歉S直播間的實(shí)時畫面，所以基本沒有審核時間
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2，要建立多個計(jì)劃(正常一個直播間，由于你的需求不同，就需要多個計(jì)劃同時跑。比如說你需要人氣數(shù)據(jù)，同時也需要支付數(shù)據(jù)。那就需要你建不同目標(biāo)的計(jì)劃)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3，直播中變化很大，計(jì)劃需要去做實(shí)時調(diào)控(一條計(jì)劃不可能從直播開始一直跑到直播結(jié)束，你中間需要去做細(xì)微的調(diào)整，依據(jù)直播間的 ROI然后去調(diào)整不同的計(jì)劃，所以說就是也需要去籌備一些備用計(jì)劃)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1，素材提前通過審核(我們盡量多用一些素材去過審，這樣就可以短期內(nèi)找到哪些輸出不可用，可以做到定點(diǎn)修改)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2，不同目的，不同預(yù)算的的計(jì)劃要同時多建幾個
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3，確認(rèn)好投放時間和時段
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">直播:一般提前1個小時(要做好預(yù)算分配，建立投流計(jì)劃表)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1，確認(rèn)好預(yù)算的分配(包括:觀看、點(diǎn)擊、停留、支付)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2，確認(rèn)好不同目標(biāo)的計(jì)劃搭建，結(jié)合直播間實(shí)際情況在直播間細(xì)節(jié)把控
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3，備用計(jì)劃搭建(應(yīng)對不同的情況)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">直播可以設(shè)置直接明天開始的時間段，也可以說把計(jì)劃先關(guān)掉，明天再開，這都是可以的
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">如果投放短視頻計(jì)劃的話，一般就是從上午的時候就把計(jì)劃打開，這樣可以讓你的計(jì)劃可以跑的時間足夠長。在當(dāng)天你的計(jì)劃能夠跑的時間越長，那你的計(jì)劃的跑量空間就會越大。對直播間的影響就會越大。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">那如果是直播的話，就是按照正常的，直播開始，你的直播計(jì)劃就會開始。直結(jié)束了，你的直播計(jì)劃也會隨之結(jié)束。